The Tundra is tough. To prove it, we hitched this half-ton pickup truck to a 175-ton Space Shuttle.
The entire process was documented in an online documentary series and TV commercial.
Cannes Lions - Gold - Experiential Event
Cannes Lions - Gold - Integrated PR Campaign
Cannes Lions - Gold - Automotive PR Campaign
Cannes Lions - Gold - Transit Advertisement
One Show - Gold - Online Integrated Campaign
One Show - Gold - Long Form Video